ROOM304

At the crossroads of cooperation

The two friends' careers were initially crossed by customer feedback. Common clients had both found that they were unique in their work. The feedback was supportive and encouraging - yet stepping into something new was exciting, even scary and uncertain.

The moment of change came one working day in April. The discussion on the impact of a common customer hair colour showed that this common train is already on the move. According to the message sent by Out, we are heading towards a joint venture and "you have to get on that train now or miss out on an incredible journey". That moment has stayed with Petra forever; in that moment with the client, in that moment I got the encouragement I needed to step in, you can do it!

Cooperation started and the common train was set in motion. It's all about daring to be different and the will to innovate, to do things differently. Both tracks have been equally important, it is the only way to keep the train moving. "Based on our own experience, from both the customer and entrepreneur's point of view, we wanted to reform the beauty industry."

ROOM304

In 2018, ROOM304 Beauty Salon & Barber Shop was born, based on an idea that unites beauty entrepreneurs and stands out for its meeting and service skills. The hairdressing salon is a natural part of the whole, and the cooperation of experts under one roof is enormously empowering.

Over the years, ROOM304 has expanded its operations and added more wagons to its train. Cooperation in Finland and around the world is based on the skills of self-expression and living in the moment, alongside professional skills. For us, every encounter is important.

The encounters at work are filled with joy, mischief, foolishness, things with lots of laughter, tears, experiences. "It's important that we can stop to be with ourselves while we work and share our everyday life and our friendship, our life, in addition to our work." The atmosphere in ROOM304 is immediate and open, supportive.

We regularly hold joint development and well-being days between our ROOM304 entrepreneurs - blowing off steam, rejoicing and enjoying each other's company. Over the years, Outi has honed her skills at making tear-jerking speeches and Petra has mischievous, even naughty jokes to ensure a good time. Dancing and a sense of humour is what unites us, whether we're at work or off.

Appreciative cooperation with each other is important every day ~ as the ROOM304 slogan "smiles are always on fashion" says. A smiling everyday life is communicated to our clients, each of whom is important to us to hear "how are you" while we work on beauty. We listen not only to the wishes and needs, but also to the voice of the person, at the edge of their life. As experts, we dare to say if we think, for example, that your skin needs a more detailed health assessment or that you should try something completely new for your hair.

The feedback from this courage has been meaningful and further reinforces our ideas that it was very important to jump on this common train. Customer trust is the engine that keeps our train moving forward.

Outi and Petra

More than friendship, I suppose, is sisterhood. That's what our relationship has become. This is how our lives have been shaped by a shared passion.

We dare to be ourselves, to say if we have something to say. When we are abroad, we are happy to tell our story. How we dared, how we were inspired, how we succeeded. At international beauty events, we find that we tell as much about Savonlinna, which is important to us, as we do about our unique way of doing business in the beauty industry. We stand out from the rest of the world with our personalities and our skills of self-expression.

"While we are a little proud of each other. Of our connection. We are also immensely proud of our Savonlinna roots. We stay in people's minds"

In a Room304 train carriage, you can experience an experience that, in addition to beautifying you, will make you smile wider, feel better, wherever you are in the world.